CEO & Lead Advisor - James "Bryce" Martin
James “Bryce” Martin is the CEO and Lead Advisor of Country & Lake Life Financial Strategies LLC, and a Financial Advisor with Eagle Strategies LLC.
Bryce came into the financial services industry in 2020 when he started working for New York Life. He works with a variety of clients including families, retirees, small business owners, and executives. His approach is based on the use of holistic planning and goal based risk management. Working with clients to understand their current situation in order to help create, set and prioritize strategic goals towards their vision. His favorite part of this business is getting to build relationships with his clients and getting to hear their stories of how far they have come.
Since entering into the financial services industry, Bryce has went on to complete multiple designations so he could better learn the industry. Those being the Financial Services Certified Professional (FSCP®), Chartered Financial Consultant (ChFC®), and the Wealth Management Certified Professional (WMCP®). He also holds a bachelor’s degree from Radford University in Business Administration.
Outside of the office, Bryce enjoys serving the community as a current board member for the Rotary Club of Smith Mountain Lake and a member of the Smith Mountain Lake Chamber of Commerce. He also enjoys boating, golfing, traveling and spending time with his wife, Sierra, and their 3 dogs Misty, Maple and Maya.
James "Bryce" Martin
Financial Advisor
Licensed Service Assistant - Nikki Muhammad
Nikki Muhammad serves as a Licensed Service Assistant with Country & Lake Life Financial Strategies, LLC, supporting James (Bryce) Martin and the team in providing exceptional client service and operational support. Drawing on her experience as a New York Life agent, Nikki brings a strong foundation in client relations and a genuine commitment to helping families and business owners stay organized and informed throughout their financial journey.
Rooted in the Roanoke City community, she proudly calls home, Nikki values clarity, trust, and teamwork in every interaction. A wife of 14 years, mother of three, and grandmother of four, she understands the importance of protecting what matters most and ensuring clients feel cared for at every step.
Known for her warm communication style and attention to detail, Nikki focuses on creating a seamless experience for clients—from scheduling consultations to supporting educational outreach. Whether assisting Bryce’s clients or helping coordinate community events, her mission is simple: to serve with integrity, support with care, and strengthen the connections that build lasting trust.